PROOF CAREFULLY!
Receiving invitation proofs is an exciting part of the planning process for any event.
Especially for weddings, when the first glimpse of the wording often sends chills of excitement right down your spine! The formal invitation makes it REAL It’s tempting to quickly read through the proof and reply with a quick approval to print.
But don’t just yet.
Every designer’s contract or proofing email contains some form of the phrase “Client assumes responsibility for proofreading,” along with the implications: if a proof is approved, and the final printed piece contains a wording error which is shown on that proof, ultimately it is the client’s responsibility to pay for reprinting.
After all, your designer will not know that your mom’s name is spelled incorrectly, or that the address of the church is “25 Grand Boulevard” and not “52 Grant Boulevard.”
This standard invitation and graphic design protocol is nothing to be worried about IF you take the following steps before giving your final approval to print:
READ EVERYTHING.
Slowly. In a quiet place, without distractions.
READ BACKWARDS,
starting at the last sentence on the page. This helps catch spelling and grammatical errors because your brain will rely less on surrounding content, and focus more on the individual words and letters.
TAKE A BREAK.
Read through once, and put it away for at least a few hours before reading through again.
ENLIST HELP.
Ask several people to read through the proof. Find your pickiest acquaintance and give them time to read through it WITHOUT standing behind them.
READ YOUR REQUESTED CHANGES.
If you’ve made a significant change, read through the sentence again with the change in place to make sure it reads as intended. Also check for the same error throughout the proof. Especially helpful for dates and names.
START FROM SCRATCH.
Check each and every proof as though it is new. Don’t only read areas where you requested changes before.
DON’T FORGET THE DETAILS. Use this as a checklist to make sure nothing is missed:
- The spelling of all names. Yes, it has happened.
- Check all dates. Wedding date, year, rsvp date, and any other date that is included in the invitation. Days, months, years, punctuation, and format for consistency as desired. Check that the date is on the day of the week that is shown next to it.
- The spelling of all locations, venues and street names
- Verify all addresses. Look it up on more than one online mapping service. Call venues to verify. Drive there if needed.
- Check driving directions personally if possible. Drive the route with directions in-hand to make sure they are correct.
- Spacing. Look for extra spaces or missed spaces. As a side note, in design, we use only one space after a period. Not two (unless it has a specific design purpose).
- Web site and email addresses (type them in while reading from your proof).
- Read all wording that appears as part of a piece of art (wording within passport stamps and monograms).
- Check shape and size of cards and inserts. Verify any layered papers. Different file types and print settings may change the appearance of the file, but if you have any questions, just ask.
- Check general colors. Computer monitors and printers display colors differently, and many papers are difficult to represent on-screen, but if something looks extremely different than expected, please just ask.
is now ——>
Natasha’s invitations for her St. Lucia destination wedding are peacock-inspired… but not how you might expect.
