Passport encourages conference attendees to visit every booth
Passport raffle contests help tradeshow vendors get more attendee visits.
The NBNA had a great idea for their passport booklet: use it as a way to encourage conference attendees to visit all the exhibition booths at their annual conference.
Attendees got their passports stamped at each booth they visited, and once full of stamps, their names were turned in for a chance to win all sorts of fun prizes.
Additionally, exhibitors were given the opportunity to advertise in the passport book. This created additional booth traffic for the sponsors during the conference, along with the potential for additional impressions later as part of a conference take-away – and income that NBNA used to help cover conference expenses.
As part of the design process, Custom Paper Works provided NBNA with ad artwork specs for the sponsors.
The white shimmer card-stock covers were printed with both full-color inks AND a custom blue foil imprint to show off the conference logo.
I look forward to creating these for future conferences!
Passport page design ©Custom Paper Works and ad designs © each respective company. May not be reproduced for personal or commercial use.
